"I was walking through one of the most remote, unreached villages in the world and there it was - a wheelbarrow full of Cokes.

I didn’t think much about it at first but then it made me stop and think. If you want something bad enough, you do whatever it takes to get it.

There is virtually no place in the world where you can't buy a Coke, and the Coca-Cola logo is one of the most recognized symbols in the entire world.

So what's the point? In 130 years, Coca-Cola has not only figured out how to distribute its product to the entire planet, but also how to convince people around the world that they should buy this beverage on a regular basis.

On the other hand, as Christians, we have the Good News of Jesus Christ. And yet...there are more than 3 billion people who know the name Coke and don't know the name Christ.

We all have a part to play.

Some people help build the wheelbarrow and others are the ones to fill it with Cokes. Some people push the wheelbarrow up the long mountain to reach the village and others help distribute it among the people."

You can participate directly in seeing the gospel go out to places and people who have never heard before through giving to END 1040 over the next two months. Every dollar given before December 31 will be DOUBLED.

Find how God is calling you to be faithful to the task. End 1040.